Everyday Matcha Tea · 500g Bag · Organic
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Japan
At a glance
- Grade: Everyday
- Cultivar: Blend of Yutakamidori, Yabukita and Asanoka
- Origin: Kyushu, Japan
- Certification: JAS certified organic
- Size: 500g bag · around 250 serves
- Taste: Fuller-bodied, robust
- Made for: cafe lattes, iced matcha, smoothies and baking
The wholesale-size pack of our Everyday Matcha. Same matcha, larger bag, lower cost per serve.
Buying for a cafe or stocking up?
Five or more bags qualifies for volume pricing. See the wholesale page for tier rates, or order a sample pack of both grades for $25 (credited against your first 500g order).
About the cultivar blend
Our Everyday Grade is a blend of three Japanese cultivars: Yutakamidori for body, Yabukita for balance and Asanoka for aroma. Each plays a role in why this matcha holds its flavour through milk, ice and other ingredients. A reliable workhorse for cafe service.
Built for high-volume cafe use
500g is around 250 serves at 2g per cup. Sized for cafes pouring matcha lattes and iced drinks all day. Lower cost per gram than our 50g pouch.
Why organic matters
Less than 5% of tea farms in Japan are certified organic. They sit high on ridges and mountaintops, separated from conventional fields so rain does not carry pesticides into the soil. Harder to grow, more expensive to produce, far less common.
We chose organic because matcha is different from other teas. You drink the whole leaf, ground to a fine powder. Nothing is steeped and discarded. What goes into the soil goes into you. Every batch is JAS certified organic. Vegan, gluten-free and dairy-free. Lab tested for pesticides and radiation.
Ways to enjoy
Made for lattes, iced matcha and smoothies. Holds up well in baking, smoothie bowls and recipes.
Frequently asked questions
How many serves does a 500g bag make?
Around 250 serves at 2g per cup. Roughly a month of daily lattes, depending on how strong you like them.
Is this the same matcha as the 50g pouch?
Yes. Same Everyday Matcha, just in a larger bag. Sized for cafes and daily latte drinkers.
What is the cost per serve?
$0.76 per cup. Our lowest cost per serve.
What margin can my cafe make per matcha latte?
Iced matcha lattes sell for around $6 to $9.50 across Australian cafes. Hobart and Brisbane tend to sit at the lower end ($6 to $8), Sydney and Melbourne at the higher end ($8 to $9.50).
Cost breakdown with our Everyday 500g:
- Matcha (2g serve): $0.76
- Milk, ice and cup: ~$0.90
- All-in cost: ~$1.66
At an $8 sell price (national midpoint), that is around $6.34 margin per latte. About 79% gross margin. At $7 it is around $5.34, at $9 around $7.34. The matcha itself sits at less than 10% of the sell price.
Does organic justify a higher menu price?
Often, yes. Cafes that highlight "JAS certified" or "organic Japanese matcha" on the menu commonly charge a $1 to $2 premium over standard matcha lattes.
The Australian context supports it. The organic food market is growing around 7% per year and projected to reach $2.3 billion by 2034. Organic-buying customers spend on average 34% more per shop than non-organic shoppers (Woolworths internal data). Matcha drinkers sit squarely in the health-conscious segment most willing to pay for organic.
Every dollar added to the menu price flows directly through. With our Everyday 500g at $0.76 matcha cost per cup, charging $9 instead of $8 lifts margin from $6.34 to $7.34 per latte. The wholesale matcha cost barely moves. The premium is pure gross profit.
Tip: name the certification on the menu (JAS organic, Kyushu, Japan). Customers pay more when the organic claim is paired with origin and quality detail.
Can I get a sample before committing?
Yes. Our Wholesale Sample Pack includes 20g of Ceremonial and 20g of Everyday for $25. The cost is fully credited against your first wholesale order of 500g or more.
Do you offer bulk discounts?
Yes. Five or more bags qualifies for volume pricing. See the wholesale page for tier rates or enquire directly.
How should I store a 500g bag?
Sealed, cold and out of light. Once opened, decant into smaller airtight containers and keep refrigerated. The fridge is ideal.
How long does it stay fresh?
Unopened: around 12 months. Opened: best within four to six weeks for the fullest colour and flavour.
Can I use this for lattes and iced drinks?
Yes. Everyday Matcha was made for lattes, iced matcha and smoothies. The fuller body holds its flavour through milk and ice.
Is this matcha organic?
Yes. Every batch is JAS certified organic and lab tested for pesticides and radiation. Vegan, gluten-free and dairy-free.
